Patrick Parfrey, Product & Delivery Leader
AI Transformation · 0-to-1 Products · 12 Years Enterprise Experience

Patrick
Parfrey

Zero to one. Then zero to eight figures. Startup speed at enterprise scale.

I started as a founder, running a six-person digital agency in Ireland and closing my own clients. Then a decade at Deloitte. I built ConvergeSports and the Deloitte Sports & Entertainment mobile SaaS business from zero to eight figures in new revenue as founding Head of Product, delivered a generative AI Rules of Golf solution for the USGA that replaced thousands of hours of manual work, and led programs of 100+ people. I also helped establish the Product Management and Forward Deployed Engineering practices.

Email
patrickparfrey10@gmail.com
LinkedIn
linkedin.com/in/patrickparfrey
Based
New York City

8 Figures

New revenue built

3.7x

2025 sales vs. goal

0→1

SaaS business built

12 Yrs

Product and delivery experience

Background

Founder first.
Then firm scale.

Every move has been about scope, not title. I founded a six-person agency in Ireland, sourcing and closing clients directly, including Pfizer and Matchbook.com. At Deloitte I moved from consultant in London to leading a 100-person platform transformation for Vanguard's 5M+ retirement investors, lifting NPS 23% through research-driven journeys, then to founding Head of Product for ConvergeSports and the Deloitte Sports & Entertainment mobile SaaS business. I care about whether the thing ships, gets adopted, and holds up once it does.

Expertise

Four-Pillar Expertise

01

AI Strategy & Deployment

  • Delivered a generative AI Rules of Golf solution for the USGA, replacing thousands of hours of manual query response
  • Stood up Deloitte's Forward Deployed Engineering practice: GTM motion, L&D curriculum, and PM talent pathway
  • AI strategy and deployment for enterprise clients, from evaluation through production
  • Frontier tooling in daily practice: Claude Code, Cursor, Gemini, Replit, Figma

02

Product Leadership & 0-to-1 Builds

  • Founding Head of Product for ConvergeSports and the Deloitte Sports & Entertainment mobile SaaS business, from zero to eight figures in new revenue
  • Led the WNBA app to 1,467% download growth, 498% monthly active user growth, and 491% subscription growth
  • Webby Award, Best Visual Design, 2024
  • Led a 30-person team across product, engineering, design, and sales, growing ARR quarter over quarter

03

Enterprise Pursuits & C-Suite Advisory

  • Co-led enterprise pursuits with the partner team, presenting to client C-suite and board sponsors
  • Converted pilots into multi-year deployments; grew founding accounts into seven-figure programs
  • 3.7x sales goal attainment in 2025
  • Designed a product operating model for AT&T, leading change management and executive alignment

04

Practice Building & Talent

  • Helped establish Deloitte's Product Management practice and its Forward Deployed Engineering practice
  • Built the L&D curriculum and PM talent pathway that has trained hundreds across the firm
  • Hiring, talent development, and cross-functional team leadership
  • Founded and ran a six-person agency, sourcing and closing clients directly

Selected work

Shipped, adopted, awarded.

WNBA app live scoreboard showing a New York Liberty versus Chicago Sky game

WNBA App

1,467%

Download growth, alongside 498% monthly active user growth and 491% subscription growth. Webby Award, Best Visual Design, 2024.

Read the article View case study
A seagull carrying a golf ball across a putting green

USGA GenAI Rules of Golf

Thousands

of hours of manual rules-query response replaced by a generative AI solution built with the USGA.

Case study
New York Liberty app live scoreboard for a game at Barclays Center

New York Liberty App

Featured

Official franchise app with live scores, schedule, and exclusive content. Featured in Sports Business Journal.

Read the feature
The redesigned Vanguard participant dashboard, showing a total account balance and an allocation chart

Case study

Vanguard participant experience

+23% NPS

Product Lead on the redesign of the 401(k) participant experience for more than 5 million retirement investors, across a 100-person program.

Read the case study
WNBA FedEx USGA Marriott Vacations Worldwide Brooklyn Nets New York Liberty Bank of America Vanguard

Career path

I moved for scope.

Instamedia · 2013–2015

Deloitte · 2015–Present

Leading Building Owning Managing Executing
FounderInstamedia · 2013 Owning
ConsultantDeloitte Ventures · 2015 Executing → Strategic Pivot
Product LeadDeloitte · 2018 Managing ↑ Promotion
Group Product ManagerDeloitte · 2021 Owning ↑ Promotion
Head of ProductDeloitte · 2024 Leading ↑ Promotion

Y-axis = scope of ownership, not title seniority. The 2015 step down is deliberate: leaving a business I owned to learn at scale.

Experience

Head of Product Deloitte · Senior Manager · May 2024 – Present
  • Built ConvergeSports and the Deloitte Sports & Entertainment mobile SaaS business from zero to eight figures in new revenue as founding Head of Product
  • Co-led enterprise pursuits with the partner team, presented to client C-suite and board sponsors, and converted pilots into multi-year deployments
  • Grew founding client accounts into multi-year, seven-figure programs, expanding scope across product, design, and engineering as each phase earned the next
  • Delivered a generative AI Rules of Golf solution for the USGA, replacing thousands of hours of manual query response
  • Stood up Deloitte's Forward Deployed Engineering practice from nothing: defined the GTM motion, built the L&D curriculum, and created the PM talent pathway that has trained hundreds across the firm
  • Led a 30-person team across product, engineering, design, and sales, growing ARR quarter over quarter
Group Product Manager Deloitte · Engagement Manager · Jun 2021 – May 2024
  • Led product for the WNBA app with a 15-person cross-functional team, driving 1,467% download growth, 498% monthly active user growth, and 491% subscription growth. Won the Webby Award for Best Visual Design 2024
  • Designed and implemented a product operating model for AT&T, leading change management and executive stakeholder alignment to embed new ways of working
Product Lead Deloitte · New York · Nov 2018 – May 2021
  • Led a 100-person platform transformation of the 401(k) participant experience for Vanguard's 5M+ retirement investors across strategy, research, design, engineering, and product, lifting NPS 23% through simplified, research-driven journeys
  • Defined new product value propositions for Markaaz, Aflac, and Prudential: a business verification platform, an agent cybersecurity offering, and a financial wellness platform. Each one was built on structured research and market validation
Consultant, Deloitte Ventures Deloitte · London · Sep 2015 – Oct 2018
  • Developed and deployed gaze tracking technology at London City Airport, optimizing ad engagement and increasing measurable impact by 10%
Founder Instamedia Limited · 2013 – 2015
  • Founded and ran a six-person digital agency in Ireland, sourcing and closing clients directly, including Pfizer and Matchbook.com, delivering e-commerce and campaign work that drove 20% conversion improvements
University College Cork Master of Science, Management & Marketing · 2012 – 2013
University College Cork Bachelor of Science, Finance · 2008 – 2012

Media & accolades

Recognition and coverage.

Webby Award, Best Visual Design Award · 2024
“Mastering Mobile Experiences” Wall Street Journal × Deloitte · 2024
“How AI Is Forging a New Kind of Product Builder” LinkedIn · 2026
Earlier writing Medium
Digital Banking Maturity 2022 Global Report Deloitte · Contributor · 2022