Case study

WNBA mobile app

Product Lead · Deloitte · Rebuilt from the ground up in 2023

5×

Monthly active users

+530%

League Pass subscriptions

2×

App downloads

2024

Webby Award

The challenge

The product had not kept pace with the league.

The WNBA was growing quickly, but its mobile experience was outdated and fragmented. Without a cohesive product strategy or design system, the app was showing up inconsistently for fans and making it harder to follow the league every day.

The solution

Rebuild the foundation, then keep shipping.

In 2023, Deloitte led a full rebuild of the WNBA mobile app with a clear goal: give fans a digital home as compelling as the league itself. The product combined a modern native architecture with a shared design system, richer editorial storytelling, and deeper league and team coverage.

A stronger product foundation

A modern iOS and Android architecture and unified design system created a platform the product team could evolve season after season.

A daily destination for fans

Scores, schedules, standings, rosters, stats, stories, video, and player profiles made the app useful before, during, and after every game.

Continuous product evolution

The partnership continued beyond launch with new seasonal features, including Storyteller, MediaKind, Ping, and Braze.

What I owned

Product direction across the full experience.

Led product for a 15-person cross-functional team spanning product, engineering, design, and delivery.
Set the roadmap and priorities across live games, content, personalization, subscriptions, and league-wide fan journeys.
Aligned league stakeholders and delivery teams around measurable growth in active use, subscriptions, and downloads.
Established a foundation that could support new features and sustained season-over-season growth.

The product

A digital home built for the league's momentum.

The rebuilt app connected live game utility with editorial storytelling and player-first discovery, giving fans more reasons to return throughout the season.

WNBA mobile app experience and cumulative growth since the 2023 baseline.

Impact

Sustained growth, season after season.

From the 2023 baseline, monthly active users grew nearly fivefold, League Pass subscriptions increased 530%, and app downloads more than doubled. The product also earned a 2024 Webby Award for Best Visual Design.

Read the Deloitte article View the Webby Award

Delivered with product, design, engineering, content, and league teams across Deloitte and the WNBA.