About me
I build digital products, lead teams, and spend most of my time figuring out what actually matters to users.
For the past decade, I've worked on products at different scales — from starting my own digital agency to leading product inside large organizations. Today, I lead the ConvergeSports by Deloitte mobile app, and help client teams take ideas from rough concepts to real products, scale what works, and use AI in ways that are genuinely useful, not just impressive on slides. I am also building personal projects, like apps and websites by using Gemini, Google Stitch, Replit and Claude Code.
I'm drawn to the messy parts of product building: making hard tradeoffs, getting alignment when it's uncomfortable, and turning ambiguity into forward motion. I care a lot about craft, but I care even more about outcomes — whether something ships, whether people use it, and whether it makes their lives easier.
I work best close to the product and close to the people building it. Titles matter less to me than trust, momentum, and doing work we're proud to put our names on.
This site is a snapshot of how I think, what I've built, and what I'm still learning.
What I Do
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Fall in Love with the Problem
Aim to deeply understand the user and their needs before defining a potential solution.
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Product Strategy
Define product vision, roadmaps, and GTM strategies that drive business growth.
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Build Products
Lead teams from design to launch that drive business outcomes.
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Challenge the Norm
I challenge the norm and optimize for outcomes, not optics.
Featured Work
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WNBA Mobile App
Led the transformation of the official WNBA mobile app, delivering 1,467% download growth and 498% increase in monthly active users through personalization and exceptional UX.
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Mastering Mobile Experiences
Published perspective on innovative strategies to engage and retain customers through mobile, featured in Deloitte x WSJ.
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Vanguard Participant Experience
Led the transformation of Vanguard's participant experience platform serving 5M+ investors, improving usability and driving meaningful engagement.
Clients
Content that inspired me
Books I recommend
Psychology
People I admire
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Lenny Rachitsky
Consistently delivering deeply researched, actionable advice on product, growth, and career development
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Des Traynor
Has shaped and pushed my thinking on product
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Eoghan McCabe
Radical honesty, willing to make big decisions and pivot fast
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Shreyas Doshi
Extremely helpful product frameworks that helped me lead at scale
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Brad Gerstner
Helped inspire my interest in markets
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May Habib
Building at the frontier
